Alexa Groat on LinkedIn: Influencer Marketing Trends 2024 (Preview) (2024)

We’re hiring!Does developing and executing demand-generation campaigns get you pumped? Do you have a knack for Google Ads, LinkedIn and a passion for measurement? Love working side by side with marketing and sales teams to drive more growth? Apply to our Demand Generation Manager role!Perks include:🩺 100% Team Member coverage for Medical, Dental, Vision insurance💸 401K plan with a 100% match of contributions up to 4%🏡 Flexible/Fully Remote work🏝 Unlimited PTO🍼 Generous maternity/paternity policy🎉 And so much more! https://hubs.la/Q02t4dKt0

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We’re seeing more and more brands growing their product seeding programs. 🌱But how do you know if your seeding strategy is on the right track? 🤔From product choice to the types of creators you collab with, there’s no one-size-fits-all approach to seeding. 🤳Sure, creative freedom is great! But it's also super daunting if you're shipping products to 100s of creators. 📦And that’s why brands need all the seeding inspiration they can get. ✨We put together this list to highlight all the different ways brands are getting awesome content through product seeding at scale. 👇https://hubs.la/Q02t3yyR0

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Social SEO is a hot topic right now.🔥Some brands we talk to are still a bit skeptical, though. 🤔And given how quickly marketing trends come and go, we get it. 🤷But you don’t have to look hard to find brands competing for keywords and ranking with creators for years now. This isn't just another flavor-of-the-week for marketers! 🔎Need more proof that social SEO is here to stay? Check out this new post where we break down actual examples of how brands are already ranking. 👇https://hubs.la/Q02r9bvF0

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By now you’ve probably heard the term “social SEO” getting tossed around.Here’s what you need to know about it:It’s not just the next marketing buzzword. Social media users are moving more of their search queries from Google to TikTok & Instagram. This is happening so much so that TikTok has released new platform features to help brands and creators identify popular keywords they can rank for.Not to mention product-related searches on TikTok and Instagram rose 54% and 20% respectively last year. (Source: Marketing Charts)So, what can brands do with this information? Building a social SEO strategy for your brand, particularly if you are in B2C, is a fantastic start. Identify target keywords and create content around those keywords so that you (and your products) rank for them.We’re doing a deep dive into social SEO tactics and examples on Thursday, April 11 at 1 PM EDT. Click the link below to sign up for the live webinar and finally answer the question of how to stay competitive in social search. 👇https://hubs.la/Q02qWQxL0

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New data just dropped: 84% of TikTokers use the app to research new products. 📈And nearly two-thirds of consumers do the same on Instagram. 🛒That’s why brands can’t underestimate the power of influencer ads. As organic brand engagement falls, UGC and creator ads are doing a ton of heavy lifting. 💪We recently did a deep dive into the state of influencer advertising in 2024. Learn what’s changed and how brands are winning big with creator ad campaigns! 👇https://hubs.ly/Q02q76Fb0

Yes, TikTok is making headlines right now. 👀But don’t let that distract from TikTok's status as an advertising powerhouse for brands. 💪And while CPG some brands may be second-guessing TikTok ads, the numbers don’t lie. 📈Learn more about the current state of #TikTok advertising and the types of brands seeing big results with creator campaigns. 👇https://hubs.la/Q02psYTs0

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the looming tiktok ban feels like a good time to bring this up....i've noticed a wave of fear and frustration among content creators, entrepreneurs, and brands all over my timeline about the House passing the bill to ban tiktok, but i'm not worried for a few reasons.if you're feeling nervous about losing your content and the following you've worked hard to gain... this is a great reminder that relying solely on social media platforms for audience engagement poses risks of losing control over your audience and content. platforms can be deleted, accounts compromised—highlighting the need for diversified marketing tactics. not to mention, when using centralized social media platforms, are we really even sure if we own our own content/data? building meaningful relationships and engaging your audience is a crucial part of building your brand, so why not take it to the next step and ensure sustainability. 🗣 Build. That. Contact. List! 🗣there are lots of ways to start building your contact list, but my best advice to all, is owning a blog. consistently providing valuable and/or relatable content nurtures relationships with your audience and encourages retention. this approach mitigates the risk of losing your content, establishes authority, builds relationships, drives traffic, generates leads and expands your contact list. don't let your fate lay in the hands of a centralized social media platform---but anyways, tiktok is not going away Statusphere's CEO, Kristen Wiley, effectively illustrates why I'm keeping my cool amidst the news. She highlights key points: the worst-case scenario involves TikTok divesting and being acquired by a US-based company; even if the bill passes the Senate, it's likely to face immediate legal challenges; and there's already significant public pushback underway.Read more here: https://lnkd.in/gv8GtSw8

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